Want to feel bad about yourself? Then meet the 7-year-old kid who made $22 million on YouTube this year. The wildly popular Ryan ToysReview channel topped YouTube’s highest-paid list this year.
The mini-sized media mogul has more than 17 million subscribers.
How Is This Possible?
The channel is focused on “unboxing”—video content of opening up new toys and playing with them. Ryan claims that he’s so popular “Because I’m entertaining and I’m funny.” So, no worries that he suffers from low self-esteem.
His mom—who sometimes appears in the videos along with Ryan’s other siblings, recalled how the incredibly successful home business began. “One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided—yeah, we can do that.”
Legions of Fans
Who is watching these videos? Ryan’s peers are addicted to his videos. Kids apparently love watching someone like them interacting with the coolest toys on the planet. Everything is rainbow colored and loud, and you can’t deny that Ryan is legitimately charming. He’s so excited! About everything!
Ryan has racked up 26 billion—yes, with a B—views in the two years he’s been playing with toys on camera. Unlike many YouTubers, Ryan makes almost all of his money from pre-roll advertising instead of sponsored posts. A federal ensures that a minimum of 15% of Ryan’s earnings are placed into a trust for him. (That’s $3.3 million from last year alone, in case you don’t want to do the math.)
If the staggering $22 million paycheck from YouTube wasn’t enough, he and his family recently branched out into retail with the Ryan’s World line of toys and apparel. His pre-adolescent fans can beg their parents for Ryan-branded gear at Walmart. That includes action figures, t-shirts, and slimes.
That’s right, a second-grader made more money in a year than you will in your entire life. And he did it by playing with toys and selling slime.